3M Introduces Filtrete Whole House Air Fresheners

June 7, 2016

Air Filter Accessory Freshens the Home’s Air for up to 30 Days

ST. PAUL, Minn.--(BUSINESS WIRE)-- Filtrete™ Brand from 3M is introducing a new way to create fresher-smelling air throughout the home with new Filtrete Whole House Air Fresheners.

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3M Introduces Filtrete Whole House Air Fresheners (Photo: Filtrete Brand)

3M Introduces Filtrete Whole House Air Fresheners (Photo: Filtrete Brand)

Unlike candles and plug-in air fresheners that add fragrance to air in a particular room, Filtrete Whole House Air Fresheners release scented air to multiple rooms using the home’s forced-air heating and cooling system vents. Air passing through the filter is slowly and consistently scented for up to 30 days. The product is easy to apply – simply use the adhesive strip provided to stick the insert onto the frame of any 1-inch to 5-inch air filter.

Filtrete Whole House Air Fresheners are available in five scents – vanilla, floral, linen, cinnamon and berry — and can be replaced during a monthly check of a home’s air filter. It is recommended that air filters be changed at least every three months.

“Building on 3M’s promise of science and innovation, Filtrete Brand has been the leader in developing the next generation of air filters and accessories for more than two decades,” said Tom Herbrand, Global Business Unit Manager for Filtrete Brand at 3M. “We are continuously seeking ways to innovate in the category and are excited to share Whole House Air Fresheners.”

Filtrete Whole House Air Fresheners are available at select retailers nationwide at a suggested retail price of $5 - $6. Visit Filtrete.com for more information.

About Filtrete Filters

For nearly 25 years, Filtrete Brand has been helping homeowners make every breath count by delivering cleaner air to millions of homes. Developed by 3M scientists and engineers, Filtrete Electrostatic Air Filters are designed with exclusive Filtrete Brand 3-in-1 technology from 3M that pulls in and traps unwanted particles — such as dust, pollen, mold spores, bacteria and viruses — while letting cleaner air flow through. Filtrete Filters are consistently rated highly by a leading magazine that rates consumer products.

About 3M

At 3M, we apply science in collaborative ways to improve lives daily. With $32 billion in sales, our 90,000 employees connect with customers all around the world. Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M or @3MNewsroom.


Visit Filtrete Brand website: Filtrete.com

Follow Filtrete Brand on Facebook: Facebook.com/Filtrete

Follow Filtrete Brand on Twitter: Twitter.com/Filtrete

Sign up for Filtrete 365 to get custom filter change reminders and personalized home tips: Join Filtrete 365

Sign up for filter change text message reminders: Text JOIN to 23624 (standard message and data rates may apply)

Filtrete and 3M are trademarks of 3M. © 3M 2016

Source: 3M

Hunter Public Relations for 3M

Blake Kaufman, 212-679-6600 x 41-228




3M Public Relations and Corporate Communications

Erin Bix


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