Nexcare Nana reprises her role as the ultimate product tester and
asks America to determine her next extreme challenge
ST. PAUL, Minn.--(BUSINESS WIRE)--
Nexcare Waterproof Bandages will once again be put to the test this
summer with the added scrapes, cuts and bites that go along with the
season. To spotlight the superior performance of its bandages, Nexcare
Brand from 3M Company today launched a new fully-integrated
digital campaign and contest, Nexcare “What Will Nana Do Next?”
The star of the engaging campaign is an unexpected product tester – the
brave and daring Nexcare Nana, reprising her role from the Nexcare Brand
“Will It or Won’t It” video series. Now, Nana is putting her next
adventure in the consumers’ hands, going to great lengths to prove that
Nexcare Waterproof Bandages deliver staying power. To enter the “What
Will Nana Do Next?” contest, visit nexcare.com/nana
and submit a stunt idea for Nana, showcasing the Nexcare Waterproof
Bandages.
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Nexcare Brand Highlights the Toughness of Nexcare Waterproof Bandages with Humorous Campaign Featuring Nexcare Nana (Photo: Business Wire)
“With the help of our favorite brave heroine, Nexcare Nana, the Nexcare
Brand ‘What Will Nana Do Next?’ campaign features a humorous approach to
further showcase how our bandages perform,” said Carrie Sazama, Brand
Manager, Nexcare Brand. “We are launching the contest to encourage
Americans nationwide to step up and put Nana as well as our Nexcare
Waterproof Bandages to the test against their biggest opponents – water,
dirt and germs.”
The campaign kicks off with a series of three 15-second spots featuring
our daring and courageous Nana as she tempts fate yet again all while
putting Nexcare Bandages to the test. The stand-out, tongue-in-cheek
videos feature Nana’s fearlessness as she rises to the occasion with her
trusty swim cap or helmet and goggles in hand. We see her getting ready
to possibly swim with sharks, dive into an algae filled pond or even
take on the fast-paced world of motocross. Nexcare Nana’s toughness and
enthusiasm shine through each video, as does the Nexcare Waterproof
Bandage.
Nexcare Brand invites fans nationwide to suggest Nana’s next test. The
winning idea will come to life in a new video featuring Nana and
showcasing the strength of Nexcare Waterproof Bandages against life’s
challenges. The prize-winning video will be featured on nexcare.com/nana.
In addition to the video, the Grand Prize winner will also receive a
$2,500 Visa gift card and a year’s supply of Nexcare Bandages. Nexcare
Nana Prize Packs will be awarded to 25 First Prize winners. During the
contest period, each entrant will have an opportunity to receive a
sample of Nexcare Waterproof Bandages. The contest runs through Monday,
July 20, 2015 and winners will be selected soon thereafter. No purchase
necessary to enter or win. Legal residents of the 50 United States
(D.C.) 18 (19:NE and AL, 21:MS) and older.
For official rules, to view the teaser videos and to enter the Nexcare
Brand “What Will Nana Do Next?” contest, visit nexcare.com/nana.
Share the teaser videos using the hashtag #NexcareNana and tagging
@nexcare on Facebook, Twitter and Instagram.
About 3M
At 3M, we apply science in collaborative ways to
improve lives daily. With $32 billion in sales, our 90,000 employees
connect with customers all around the world. Learn more about 3M’s
creative solutions to the world’s problems at http://www.3M.com
or on Twitter @3M or @3MNewsroom.
3M and Nexcare Brand are trademarks of 3M.
Visa is a registered trademark of Visa Inc.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150616006120/en/
Source: 3M