3M’s FUTURO™ Brand and Retired Basketball Player Matt Bonner Collaborate on New “Brace for Adventure” Campaign

June 7, 2017

Two-Time Professional Basketball Champion serves as wingman for FUTURO Brand’s Newest Campaign in Video Collaboration with Onion Labs

ST. PAUL, Minn.--(BUSINESS WIRE)-- Recently retired basketball player Matt Bonner gave humorous “support” to FUTURO Brand’s new campaign, highlighting his quest to stay fit after retirement as he explores out-of-the-box fitness routines. The video launches alongside the brand’s larger “Brace for Adventure” campaign which speaks to the attitude of the “all-in” consumer, one who embraces life’s greatest adventures and takes advantage of FUTURO Brand’s premium line of braces and supports.

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Retired professional basketball player Matt Bonner highlights his quest to stay fit after retirement ...

Retired professional basketball player Matt Bonner highlights his quest to stay fit after retirement as he explores out-of-the-box fitness routines in the new FUTURO Brand "Brace for Adventure" campaign (Photo: Business Wire)

As part of the new campaign, Bonner, who has experienced his own bumps and bruises throughout his basketball career, humorously demonstrates how the proper support can keep you doing the activities you love – whether it’s basketball, break dancing or even trampolining.

“The physical journey of any athlete can come with its challenges,” said Bonner. “I love that the FUTURO Brand has taken a light-hearted approach to remind active people that choosing the right support product can help you continue on your adventure…no matter what that adventure may be.”

“We’re excited that our new campaign reflects an attitude of embracing adventure, of trying something new and seeing what’s possible. Matt Bonner embodies that “all-in” attitude. We loved that he shared his personal experience as an athlete, and of course his signature humor, to help tell our story and introduce new consumers to the FUTURO Brand,” said Marcelo Hengeltraub, global business unit manager for FUTURO Brand.

Video Collaboration with Onion Labs

To kick off the partnership, FUTURO Brand today released a video featuring Bonner in collaboration with Onion Labs, the creative services division of Onion Inc., which takes a humorous approach to his post-career athletic journey. Though he may have been an all-star on the basketball court, the video highlights Bonner’s quest to stay fit after retirement as he explores trampolining and yoga, revisits his early days as a breakdancer and the art of making sandwiches (his favorite retirement hobby!)

“Brace for Adventure” Campaign

FUTURO Brand products are designed to be the perfect accessory for those with an active lifestyle and an adventurous spirit. The new “Brace for Adventure” campaign is about breaking routine, trying something new and seeing what's possible. It starts with supporting your joints. Where it ends? That's for you to decide. View the creative.

FUTURO Brand Products:

With its longstanding reputation for innovation in braces and supports, FUTURO Brand products have been supporting consumers as they brace for adventure for over 70 years. Designed in collaboration with their expert panel of engineers and medical professionals, products are thoughtfully engineered to provide support, comfort and fit while helping to relieve symptoms associated with sprains, strains, arthritis, muscle pain and injuries. FUTURO Brand products are available at CVS, Rite Aid, Target, Amazon and other retailers nationwide. Visit FUTURO.com to find a retailer near you.

Related Links:
Website: FUTURO.com
Instagram: @Futuro
Facebook: FUTURO
YouTube: FuturoBrand

About 3M

At 3M, we apply science in collaborative ways to improve lives daily. With $30 billion in sales, our 90,000 employees connect with customers all around the world. Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M or @3MNewsroom.

About Onion Labs

Onion, Inc. is a Chicago-based digital media company composed of America's Finest News Source, The Onion; pop-culture sister publication, The A.V. Club; internet culture satire website, ClickHole; creative services agency, Onion Labs; long form content studio, Onion Studios; and full-service production company, Onion Productions. Onion, Inc. is a part of the Fusion Media Group (FMG), a division of Univision Communications Inc. that caters to young, diverse audiences across a range of platforms and languages. FMG’s English-language properties include two cable networks, FUSION TV and El Rey Network, as well as a collection of leading digital properties: Gizmodo, Deadspin, Lifehacker, Jezebel, Kotaku, Jalopnik, Fusion, The Root, The Onion, The AV Club and Clickhole. FMG reaches over 92 million unduplicated monthly unique visitors (60% reach across 18-34) across its owned digital properties and partner network of sites.

©3M 2017. 3M and FUTURO are trademarks of 3M.

Source: 3M


Hunter Public Relations on behalf of 3M

Stephanie Smith, 212-679-6600 ext. 41-294



3M Public Relations

Erin Bix, 651-736-2406


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