Two-Time Professional Basketball Champion serves as
wingman for FUTURO Brand’s Newest Campaign in Video Collaboration with
Onion Labs
ST. PAUL, Minn.--(BUSINESS WIRE)--
Recently retired basketball player Matt Bonner gave humorous “support”
to FUTURO
Brand’s new campaign, highlighting his quest to stay fit after
retirement as he explores out-of-the-box fitness routines. The video
launches alongside the brand’s larger “Brace for Adventure” campaign
which speaks to the attitude of the “all-in” consumer, one who embraces
life’s greatest adventures and takes advantage of FUTURO Brand’s premium
line of braces and supports.
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Retired professional basketball player Matt Bonner highlights his quest to stay fit after retirement as he explores out-of-the-box fitness routines in the new FUTURO Brand "Brace for Adventure" campaign (Photo: Business Wire)
As part of the new campaign, Bonner, who has experienced his own bumps
and bruises throughout his basketball career, humorously demonstrates
how the proper support can keep you doing the activities you love –
whether it’s basketball, break dancing or even trampolining.
“The physical journey of any athlete can come with its challenges,” said
Bonner. “I love that the FUTURO Brand has taken a light-hearted approach
to remind active people that choosing the right support product can help
you continue on your adventure…no matter what that adventure may be.”
“We’re excited that our new campaign reflects an attitude of embracing
adventure, of trying something new and seeing what’s possible. Matt
Bonner embodies that “all-in” attitude. We loved that he shared his
personal experience as an athlete, and of course his signature humor, to
help tell our story and introduce new consumers to the FUTURO Brand,”
said Marcelo Hengeltraub, global business unit manager for FUTURO Brand.
Video Collaboration with Onion Labs
To kick off the partnership, FUTURO Brand today released a video
featuring Bonner in collaboration with Onion Labs, the creative services
division of Onion Inc., which takes a humorous approach to his
post-career athletic journey. Though he may have been an all-star on the
basketball court, the video highlights Bonner’s quest to stay fit after
retirement as he explores trampolining and yoga, revisits his early days
as a breakdancer and the art of making sandwiches (his favorite
retirement hobby!)
“Brace for Adventure” Campaign
FUTURO Brand products are designed to be the perfect accessory for those
with an active lifestyle and an adventurous spirit. The new “Brace for
Adventure” campaign is about breaking routine, trying something new and
seeing what's possible. It starts with supporting your joints. Where it
ends? That's for you to decide. View
the creative.
FUTURO Brand Products:
With its longstanding reputation for innovation in braces and supports,
FUTURO Brand products have been supporting consumers as they brace for
adventure for over 70 years. Designed in collaboration with their expert
panel of engineers and medical professionals, products are thoughtfully
engineered to provide support, comfort and fit while helping to relieve
symptoms associated with sprains, strains, arthritis, muscle pain and
injuries. FUTURO Brand products are available at CVS, Rite Aid, Target,
Amazon and other retailers nationwide. Visit FUTURO.com
to find a retailer near you.
Related Links:
Website: FUTURO.com
Instagram:
@Futuro
Facebook:
FUTURO
YouTube:
FuturoBrand
About 3M
At 3M, we apply science in collaborative ways to improve lives daily.
With $30 billion in sales, our 90,000 employees connect with customers
all around the world. Learn more about 3M’s creative solutions to the
world’s problems at www.3M.com or
on Twitter @3M or @3MNewsroom.
About Onion Labs
Onion, Inc. is a Chicago-based digital media company composed of
America's Finest News Source, The Onion; pop-culture sister publication,
The A.V. Club; internet culture satire website, ClickHole; creative
services agency, Onion Labs; long form content studio, Onion Studios;
and full-service production company, Onion Productions. Onion, Inc. is a
part of the Fusion Media Group (FMG), a division of Univision
Communications Inc. that caters to young, diverse audiences across a
range of platforms and languages. FMG’s English-language properties
include two cable networks, FUSION TV and El Rey Network, as well as a
collection of leading digital properties: Gizmodo, Deadspin, Lifehacker,
Jezebel, Kotaku, Jalopnik, Fusion, The Root, The Onion, The AV Club and
Clickhole. FMG reaches over 92 million unduplicated monthly unique
visitors (60% reach across 18-34) across its owned digital properties
and partner network of sites.
©3M 2017. 3M and FUTURO are trademarks of 3M.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170607005846/en/
Source: 3M